Essays

Marketing of Recorded Music

Allison McCulloch Marketing of Recorded Music August 28, 2000 Do I Need Music? I need music. My brother and I were both raised up in the mentality that music was important, but we were not encouraged to buy music at all. My parents thought that their classical, rock, and praise & worship music was sufficient for us as far as listening material went. They gave us both music lessons. I didn't like the piano lessons they gave me until I was about twelve, because I didn't understand the significance of music. When I was thirteen, I discovered contemporary Christian music with one song I heard on the radio. From there on, I tried to dedicate a portion of my budget for buying music. I need music in a variety of ways. Music can comfort me, especially Christian music. It can make you realize that others feel the same way you do, which is part of how and why Alanis Morissette became popular. Music can be intriguingly creative, such as artists Nirvana and Gram Parsons who were both set apart by their uniqueness. One aspect of music I like is that it can be intelligent. With Bob Dylan and the folk movement of the sixties, music started to have a purpose. It was both a way of protest and stating your ideals. An artist I like in particular is Suzanne Vega, who relates correct medical facts in her songs, along with unique storytelling. So while I like intelligent music, does it mean that I need it? Certainly. I find that listening to music can be helpful in understanding the world socially and my relation to it. In a way, I would be lost without music. I need music and it's an important part of my life.


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